This Instagram AI model makes $10 million a year.

The Rise of Artificial Influencers in Social Media Marketing

Mubashir Ali
3 min readAug 11, 2023
Photo of lil miquela on Instagram

The world of social media marketing is constantly evolving, and one of the latest trends to emerge is the use of artificial influencers. Artificial influencers are computer-generated models that are designed to look and act like real people. They are often used to promote brands and products on social media, and they can be very effective in reaching a wide audience.

One of the biggest advantages of using artificial influencers is that they are always available. They can post content 24/7, which is perfect for brands that want to stay top-of-mind with their target audience. Additionally, artificial influencers are perfect for brands that want to control their message. With a real influencer, there’s always the risk that they’ll say something controversial or off-brand. But with an artificial influencer, the brand can control every aspect of its message.

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Mubashir Ali
Mubashir Ali

Written by Mubashir Ali

Passionate AI, tech, and programming writer, eager to share my knowledge with others. Open-minded and always learning.

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